A BIG “THANK YOU” to all of you for the wonderfully positive response I am getting to the Business Reorganization Plan and the Membership Drive. The number of members we have as of now for this year is AWESOME and we will hit the goal of 4000 members by year-end.
I have attended 3 meetings that involved the recruitment of a public relations company for the Association and, while all 3 companies were excellent in their presentations and desire to help us grow, I believe the “Echo Media Group” will best serve us.
Echo Media Group’s contract began on May 1st and we have already seen lots of action.
The reason I am so excited about this company is that they promise the Association a powerful program that will include enhancing a desirable image and giving the Association credibility that is not just 15 minutes of fame. Echo Media Group’s methodology puts the Association on the map, attracts a strong member base and emphasizes the Association’s greatest asset—its reputation. Also this company is media-driven and, by the use of media programs, they will greatly increase the public’s awareness of the Association.
As the CEA turns the corner of its 50th Anniversary, we will be able to utilize the public relations company and be rewarded with membership expansion and a consumer awareness campaign.
Additional major news during this first quarter of 2004 is RESPA Final Rule (RIN 2502-AH85) and the letter written by Alphonso Jackson, Acting Secretary of U.S.Department of Housing and Urban Development to Dr. John Graham, Administrator for the Office of Information and Regulatory Affairs Office of Management and Budget, whereby Mr. Jackson believes “that it would be prudent for HUD to reexamine the RESPA rule before it is made final”; this is a great accomplishment. This could not have been accomplished without everyone participation.
The support you have given me thus far is the fuel that keeps me going and dreaming about an Association that is respected beyond the State.
It is a pleasure to represent you and I continue to look forward to the growth of our membership.
Sincerely,
Margarita F Billings, CEO
2004 CEA President